You claim that Lovebug™ cat food uses less land than beef. What is this based on?

  • Updated

The estimate of land savings of insect protein meal compared to protein meal from beef is calculated on the basis of Life Cycle Assessment (LCA) data derived from the World Food Lifecycle database, for beef raised in the UK, compared with LCA data on the production of insect meal, as published under Smetana 2019. LCAs factor in all stages of the production life cycle – from growing the feed crops, to farming the animal, to processing the materials for use in petfood.