How does Lovebug™ cat food differ from other insect-based pet foods?

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Lovebug™ cat food is the first ‘insect only’ cat food in the UK. It contains no other animal products and is nutritionally complete. Not even the coating of the kibble contains animal fats. This was no small feat! Mars Petcare pushed boundaries to ensure it was completely free of traditional meat sources while also being nutritionally complete and balanced, and, of course, delicious for cats. Lovebug™ cat food contains arachidonic acid, which is an essential nutrient for cats. Typically, this would come from animal sources, but, thanks to Mars Petcare’s innovation, Lovebug™ cat food contains arachidonic acid derived from fungi.